Are you wondering how to become a writer for businesses? There is a strong demand for writers who can create compelling written content that will help businesses generate sales on the internet. Here are a few tips to help you get started with writing for businesses.
How To Become A Writer For Businesses
Businesses often rely on the internet to sell products or advertise the services they offer. This means businesses need to create quality content that showcases their products and services. The demand for business copywriters is at an all-time high thanks to this new business model. Here is what you need to know about how to become a writer and create outstanding content for businesses.
Freelance VS. Full-Time Positions
A few businesses can afford to have full-time writers on their staff. Other businesses choose to outsource content creation to freelancers.
The gig economy is growing at a fast pace at a lot of content creators mostly write as freelancers. It is true that there are some benefits associated with being an employee, but you should have realistic expectations about writing for businesses and understand that you will probably only get work as a freelancer.
There are some advantages associated with working on freelance writing gigs, such as flexible hours, and the possibility to work for a wide range of businesses.
You should see this as an opportunity to write for different industries, create different types of pieces, and grow your portfolio.
Think about establishing a strategy you can use to find more writing gigs and grow as a writer. You can start writing for businesses while using different resources to improve your skills and find more clients.
If your professional goal is to become a full-time writer for a single business, look into obtaining a degree or a marketing certification. Businesses will be more likely to hire you as an employee if you can do more than just write content for them.
How To Find Your First Business Writing Gig
You could start by looking for businesses who want to hire a freelance writer. You can look for online ads, or reach out to businesses to offer your services.
It is true that you can find this type of ads online and contact businesses via email to advertise your services, but keep in mind that it is sometimes easier to find a gig by getting in touch with local businesses.
A lot of small business owners will prefer the idea of working with someone they can meet face-to-face. This could result in ongoing collaboration and could find more local clients if you attend business events and network with small business owners in your area.
You need a portfolio to show what you can do as a writer. You can use the pieces you have created for some of your clients once you have secured a few gigs, but putting together a good portfolio can be challenging if you are new to writing for businesses.
If you are wondering how to become a writer because you have very little experience, think about creating a portfolio with some of your creative writing, assignments from school, or create copywriting pieces for a made-up business in an industry you are interested in.
Be upfront about having limited experience and use these writing samples to showcase your skills as a writer. If you decide to use creative writing or assignments in your portfolio, try to select pieces that showcase skills that would translate well in the context of business copywriting.
Any kind of experience with marketing is a plus when applying for freelance writing gigs. A business owner will be more likely to hire you if you have some experience with creating ad campaigns, planning content creation strategies, or have experience with running a blog or social media page.
You should also mention any experience you have with the industry of the business. You might have some experience with this niche or have completed a college class that is relevant to what this business does.
Even using the product of a business can be useful since you will be able to put yourself in the clients’ shoes.
Determine if your writing is going to be a good fit for a business before accepting a job. Communicate with the business owner or with the person in charge of the online marketing campaign and ask questions about what the objectives are.
Ask if you can see some examples of the kind of writing they are looking for. Ask yourself if you can recreate the tone and style of these samples.
If you are responding to an online ad or approaching local business owners, work on a pitch you can use to present your talents as a writer. Your pitch should briefly mention any relevant experience and explain how you will create content that helps the business achieve its objectives.
Your pitch should be adapted to each business that you contact. If possible, your pitch should mention specific writing strategies and demonstrate a solid understanding of the kind of writing the business is looking for.
How To Write For A Business
Writing a text that will be used on a business’ official website or blog is very different from writing fiction. Here are a few tips you can follow to create compelling content for a business.
Identify the objectives of the copy. Ideally, the business that hired you to write the piece will provide you with detailed instructions and explain what they want to achieve with this specific piece. Don’t hesitate to ask more questions to make sure you fully understand what the objectives are.
Adopt the right tone. You might be tempted to adopt a formal tone to write for a business, but the truth is that online copy is often written to establish a dialogue with readers and connect with them. You might need to adopt a casual tone to sound more human and make your writing fun and easy to read.
What is the main takeaway of your piece? You should have a main takeaway that you can summarize in a sentence or two. Make sure you repeat this main takeaway at the end of your piece.
Provide value. Writing for a business is not about pushing a product. You need to create a piece that delivers value for the reader, for instance, by teaching them something new, being entertaining, or helping them get more value out of a product they purchased.
You can become a better business writer by reading examples of copy used by successful online businesses. Pay attention to how these texts deliver value, how they get their message across, and how they are structured.
If you follow any businesses on social media or check their site regularly, pay attention to their content creation campaign. Look at the different topics covered and how the entire campaign provides value by helping you learn new things and make better purchasing decisions.
How To Write For An Online Audience
Because businesses typically need writers to create content that will be published online, learning to write for an online audience will help you find more writing gigs. You should showcase this in your portfolio and be ready to discuss the different strategies you can use to engage an online audience.
Businesses often use articles and other written pieces to create a funnel. The purpose of this funnel is to generate some interest for a product and service and ultimately result in a sale.
You can help new prospects move along this sales funnel by using calls to action. This is a concrete strategy you can mention when advertising your services as a writer.
A call to action shouldn’t be too pushy, but it should provide readers with a good reason to reach out to a business or to keep consuming more content.
Another skill to master as an online business writer is to make your content easy to skim. A lot of online users won’t spend more than a few seconds on your content. Readers will often skim written content to find a specific piece of information or to get to the main takeaway.
You can help readers skim your content and get value from it by structuring it so that the main ideas stand out the most. Organize your written content into sections that you can label with descriptive headers.
Add some bullet point lists to sum up your most important points. A reader who is skimming through your content will probably skip long paragraph but take the time to read the different items of a bullet point list.
Keep your paragraphs short and try using short sentences. Summarize the main takeaway of your piece and place this summary at the end of the article, or create a bullet point with the main takeaways at the top of your article.
Creating a portfolio with pieces that demonstrate all these writing techniques will help you secure writing gigs from businesses.
There is no straightforward answer for how to become a writer for a business, but there are a few strategies you can use to find writing gigs, such as learning how to write compelling content for an online audience. Look for pieces you can add to a portfolio and reach out to businesses in need of writers to get started!